Developing a marketing strategy for your wedding planning business is critical to the growth of your client base. If you’re just starting out as an independent planner, you need to start your marketing plan immediately. Begin expanding your client base with a strategy that utilizes both online and offline wedding marketing ideas.
1. Create a Website
A professional website for your wedding planning business can play a crucial role in your efforts to attract new clients. To impress your future clients, hire an experienced web designer to create a stunning and memorable website. Your website should highlight important information about your business, including your location and phone number.
2. Add a Blog
A weblog provides a functional and easy way to keep your visitors and clients updated about your business. In addition to using a blog to spread important news, you can also use it to share interesting information about the wedding industry. Through a built-in commenting system, you can even encourage your visitors to interact directly with you on your website. Your helpful responses might encourage a few brides to hire you.
3. Participate in Social Media
Social media networks give you a free way to advertise your business and interact with prospective customers. Start cultivating your presence on these networks by creating a brand with a memorable name and logo. Be sure to link to your social media profiles on your website so that potential customers can easily find you. Keep monitoring your social media profiles so that you can respond to an inquiry from a new contact immediately.
4. Attend Wedding Expos
You can use wedding expos to network with a diverse crowd of brides. If your city is hosting an upcoming bridal expo, make sure to reserve a booth. During the expo, you’ll likely meet plenty of overwhelmed brides in need of your services. Keep a stack of business cards at your booth to hand out to each passing guest.
5. Partner with Vendors
Throwing a successful wedding relies on the work of many different vendors, from photographers to caterers. You should devote time to forming relationships with some of the wedding vendors in your local area. If you and your partners agree to recommend each other to new customers, you can expect to find even more clients for your services.
6. Encourage Online Reviews
A collection of glowing reviews for your business may encourage a bride to hire you. Ask your previous clients to leave reviews for your business on the Internet. Potential clients will likely use these reviews to guide their decision on a wedding planner. Be sure to monitor these online reviews so that you can gauge the success of your business. You might even find a few suggestions to help you improve your business.
7. Learn about Search Engine Optimization
Search engine optimization can help brides pick out your website from the stack of competitors. To optimize your site, be sure to include relevant and important keywords on each page of your website. These keywords should include the location of your business and the specific services you provide.
8. Offer an Online Portfolio
Even if you don’t want to create a full website, you should invest in an online portfolio that displays your work. Your pictures should include recent wedding events that you coordinated, complete with pictures of the wedding party and the decorations. Invest in a good digital camera so that you can take these pictures yourself.
9. Use Print and Online Advertising
Brochures, mailings, magazine ads and business cards are a great way to let more people know about your business. You can also try online advertising to target brides in your area. Look for popular wedding blogs that focus on your region. You can usually rent a small space on these sites for your advertisements.
10. Ask for Referrals
Your past and current customers can be a source of future work for your business. As you work with a bride, don’t hesitate to ask her if she knows a friend or relative who is in need of your services. If you develop good relationships with other wedding vendors, you can also ask them for referrals.