When starting your wedding business, there are a few key ways to promote and succeed in the wedding world while competing with other vendors and companies. Luckily, with the advancement of the Internet, you’re much more able to better promote your services by using social media in a professional and positive way. You’ll be able to reach thousands of brides across the country, and even the world, who may have otherwise never been exposed to your business.
Although there are a few staple social media websites to promote your wedding business, like Facebook, Twitter, and Instagram, there are dozens of more social media websites that can expose other people to who you are and why you stand out among your competitors. Use a website that will post the same message to all of your social media accounts, like TweetDeck or Hootsuite. This will increase your exposure substantially — most of it costing you little to nothing.
When promoting your wedding business, you have to ask yourself how you’re going to stand out. Think outside of the box and get creative. Create a brand that is unique, yet still romantic and classic for the every day bride. Choose a name that stands out and is easy to remember, but fun to read or say. You also want to use attractive visuals when posting images or graphics and strive for perfection when advertising to your readers. If your brand looks perfect, you’ll expand your audience and attract more clients to your business on the sites.
Don’t be afraid to become everybody’s best friend on your social network accounts. Requesting your great aunt’s sister on Facebook with your wedding business account isn’t a bad idea and will allow your business to grow with the more people you can connect with. Many businesses become popular by word of mouth, and if your great aunt’s sister has a daughter getting married, then you just won a new client by taking a chance.
Keep it consistent. If you’re going to promote your business, you’ll need to keep the content current and up-to-date to engage your readers and keep them interested. If your services were featured on a new website, blog or post about it immediately. Won an award? Shout it on the rooftops with humility to prove you have what it takes and your talents are being recognized. With a bit of exposure and consistency, you’ll have the recipe to success for your business.