If you’re a wedding planner, you may think that the relationships you have with your brides-to-be are the most important. However, the business relationships you form with other wedding vendors are just as integral to your success. Think about it – if you get along with a lot of people in the wedding business, they’re more likely to recommend your services to engaged couples. Create a network with wedding vendors when you’re first starting out and continue to maintain and build that network as your business expands.
Meet Them in Person
Just because everybody in the wedding business has a website and e-mail address, that’s not an excuse to avoid personal contact. When you can, show up and introduce yourself in person. It’s easy to drop by or set up an appointment with catering companies, makeup artists, hair stylists, florists and other types of wedding vendors. Giving them a face to put your name with means that you’ll stick out more when they’re asked for referrals.
Offer Something to Each Vendor
In order to get wedding vendors interested in you, there has to be something in it for them. Think about what you can do for each vendor you meet, aside from simply referring couples to them. For example, when you meet a florist, mention that you often get fresh flowers for your home and that you’ll be back for a bouquet. If you meet a photographer, tell him that you know new parents who may want pictures of their baby.
Keep Vendors In the Loop
Things are bound to change during the wedding planning process. The bride may decide that she actually wants a blue sash on her dress instead of an off-white one. The groom may say that he actually can’t stand red velvet cake and wants coconut instead. When this happens – and it will – inform wedding vendors right away. Remember that they’re in the same wedding business you are and that last-minute changes are difficult to accommodate.
Avoid the Urge to Micro-Manage
By nature, wedding planners are organized and used to taking everything on their shoulders. Doing your own job doesn’t mean doing everybody else’s, though. If you want to stay on the good side of wedding vendors, let them go about their business the way they want to, not the way you think they should. Remember, you have these vendors in your circle because they’re good at what they do. Let go of the reins a bit and trust them to get the job done right.