You have succeeded in establishing the contact. The bride finally notices you and now she decides to meet you so you can present your business. This is your big break to land that contract and make that sale so be sure you come prepared.
Remember, there’s nothing more personal than a wedding. You are dealing with two people who in time will exchange vows to spend the rest of their lives together. Apart from the bride and groom you will also deal with the proud and teary-eyed parents, ecstatic siblings, the whole relatives, entourage and everyone invited to the wedding. So take time in making your proposal unforgettable. Here are 7 tips you can and should do with your next wedding planning proposal.
1. The initial meeting
The most important thing that you must remember in planning a wedding is that it is a relationship. So establishing first contact with the bride is very crucial. On your initial meeting with the bride also consider your appearance. As the cliché goes, first impression lasts. Find the look between casual and formal so the bride will feel comfortable talking to you. Make her feel like the meeting is nothing more than a meet up with one of her girlfriends. Maintain eye contact to establish sincerity and start with small talk. Ask about her fiancé, how she got engaged, or compliment her engagement ring. You can even talk about some of your common interests. Do everything to make her feel relaxed around you without pushing it too hard. Be yourself because it is also important that you feel at ease with your client as well.
Since you will be working with the bride for almost a year, it is necessary that you are able to read her well. How she talks and her actions will speak the kind of approach you will apply in transacting with her. Is she the easygoing type who needs a lot of chitchat Mobdro before going down to business? Or is she the no nonsense type of girl who wants everything straightforward? During your initial meeting your goal should be to know your bride’s wants and needs. There are brides who, when they meet with you, already know what she wants. They have the list ready so all they need to do is ask a few questions whether you can deliver the job well and then sign the contract with you. There are also those that don’t have any idea on what to do and will need some practical and creativity advises.
2. Line up your services
Your arms in proposing your business to a bride is your line up of services. So make sure it is (1) concrete, (2) competitive, and (3) deliverable. It should be CONCRETE in such a way that your services are listed specifically. List ALL the inclusions for your On the Day, Partial, and Full Coordination services so the bride will not be confused on what services they need and what to demand from you. Remember that the bride also talked or will also look at other wedding planners aside from you before she decides which one to avail of so your services should also be COMPETITIVE. Know your competitors and check out their services and costs so you know if the amenities you will include in yours are at par with the market. And finally, it should be DELIVERABLE. Just because your competitor may offer this or that does not mean you should too. Offer only services that you are knowledgeable of and have experience with. Also stick to your cost plan and only include services within your rate making sure this business transaction will still incur a profit.
During your discussion, make sure you highlight why they need a wedding planner. Other couples perceive that a wedding planner is just an additional expense, that the work you will render is easy and can be delegated to other people without the cost. Make them realize that having your presence throughout their wedding planning will assure no worries and hassle because you are a professional.
3. Propose vendor tie-ups
Ask the bride if they already have booked with other wedding vendors. If they are looking into getting you as their full coordinator, chances are you are one of the wedding vendors that they talked to. It is understood that you have connections and network of other wedding vendors so the bride may ask you a few recommendations for the best venue, caterer or photographers to get. If not then be sure to suggest it.
Working with vendors you previously worked with will make your wedding planning a whole lot easier not only for you but for the client and the other vendors as well. One because the rapport has already been established maintaining a comfortable peace working with them side by side, and two, conflicts can be avoided especially during the stressful part of the planning. If you have initially established referral commissions then that would be a plus profit to you as well.
Again as a rule, never push too hard. If you think the bride is not interested and is uncomfortable because it might seem to her that you are hard selling this then stop. She might bring this up herself to you some other time. Be sensitive and just wait for the right timing.
4. The proposal
Now comes the crucial part of the wedding planning proposal. That is, writing THE proposal. Writing a proposal is easy because you know your business so you already have the ingredients to include.
This is usually divided into three sections: cover letter, list of services, and a brief background of your skills and company history.
a. Cover letter
This will be the introductory page of your proposal letter so it has to have the elements that will make the bride want to read on. Keep it brief and concise.
b. List of services
As mentioned above, the list of services must be well presented. For each section, also indicate the timeframe you will render each services. For example, On the Day services normally range from one to two months preparation. Partial or Turnover coordination ranges from three to five months while Full Coordination is six months to one year or more depending on how grand the preparation will need. More importantly, indicate your rate for each service so everything will appear black and white. Also indicate whether the rate is inclusive of service charges and tax. At the bottom of the page, if you have other services that you can offer as an upgrade then have it written as well.
Finally, give your client a bit about you by summarizing your skills, experiences and company history. What made you start the wedding planning business? Why are you passionate about weddings? How long have you been in the business? Do you have a history of clients that Mobdro App for PC you can enumerate? You can also list your work experiences that are relevant to the business. If you have attended seminars or workshops related directly to wedding or event planning then include that too.
Make your presentation memorable and distinct by using colorful fonts, graphics, or special papers. Wedding is never boring so some creativity will help you get noticed.
5. Proofread and correct errors
The most basic rule in proposal writing is proofreading. Re-read and check your work once or twice before sending this to the bride. No one will take you seriously if you submit a proposal full of grammatical and spelling errors. Another point to consider is that not all brides enjoy reading long and wordy proposal letters. Avoid profound words and lengthy sentences. The simplest form is always the best. So keep it concise without sacrificing the message that you want to get across.
6. Follow up!
You have spent a few hours of your time, maybe even days, in writing this proposal. Don’t let this go to waste. Wait at least a couple of days, or a maximum of one week, before contacting the bride for an update so you don’t appear too eager. But don’t let more than a week pass or the bride will think you are not that interested in pursuing this deal. Unless of course she informs you that she will be out of town and will not be able to give you feedback in a month or so. This will also give the bride an idea that you can constantly communicate with her if ever she gets you as her wedding planner. Also check out Debbie’s ideas on getting potential clients to make a decision.
7. Don’t forget your contract
Last but not the least, make the client sign a contract with you. Wedding planning, like other businesses, is not immune to unforeseeable circumstances. The client might decide to move their wedding on another date or worst cancel their event. Acts of God, government related events and other circumstances beyond your control might occur during the course of your planning. Your contract will protect you from such events. Also make sure to have the payment terms included on the contract so your client is aware when to pay and you will have enough fund to mobilize your operation.